saul studio

SARTO is a bar and restaurant in Leeds (UK) centred around fresh, handmade pasta.

The studio produced SARTO's visual identity, which includes various digital and print collateral. The brand uses a colour palette influenced by Italian culture with foils and papers to match. These continue throughout the interior of the restaurant.

The form of the S — also used throughout the visual language — alludes to the shape of a fusilli bronze die. As the word fusilli originates from the Italian 'fuso' (meaning spindle) and 'sarto' translates as tailor (the building in which the restaurant resides was once a tailor's), its use seems all the more relevant.

Photography by Justin Slee