saul studio

After a three year hiatus, the Whitelock's annual beer festival returned for a sixth instalment, and for 2022, the theme was Yorkshire! The pub created an eclectic beer list celebrating its home region and championing breweries that experiment with newer styles within the craft beer movement — everything from Parkin Porters to a Dill Pickle Gose.

The studio were asked to brand the festival based on the theme of modern new wave beer; introducing New Yorkshire Beer Festival. A bold typographic title and beer glass icons comprise the festival branding and utilise a bold Yorkshire-inspired colourway, which featured across Leeds' poster drums for the weeks running up to the festival.

A pocket-sized programme holds the festival lineup, complete with a brewery map, designed to slot into the branded pint glass.

Photography by Justin Slee