piña is a Mexican bar and taqueria based in Sheffield (UK) with a focus on mezcal.
The visual identity is a hybrid of both Mexican and Sheffield cultures. The primary identity colour steel blue eludes to Sheffield's industrial heritage and the weber azul, a specific cultivar in tequila production (the plant's heart is also known as the piña).
A Sheffield-based type foundry was chosen as a reference point for the identity's supporting typeface (Bureau Grot). Stephenson Blake was the last active type foundry in Britain, operating until the 1990s and, coincidentally, signage displaying the Stephenson Blake name is present opposite piña.
Deliverables include: beer tap, coasters, flyers, greaseproof, logo and wordmarks, loyalty card, menus, signage, social media, tote bag, t-shirts and website. Printed material uses G . F Smith's Extract range.