saul studio

For a second year, the studio design directed the University of Leeds' award-winning charity fashion show and the most anticipated event on the Raising and Giving calendar. A development on the visual identity established the year before, the 11th show – entitled 'The Collection' – is inspired by 'groundbreaking, rebellious and subversive art movements'.

A typographic teaser campaign was devised in which parallels were made between the numerals of the show and the title's double l characters. The show introduced a bold, yellow-based colour palette and assigned different tones to each of the five themes. Colours were taken from defining artworks for each art movement.

The show raised a record-breaking £23,000 for the chosen two charities Pancreatic Research Fund and Behind Closed Doors.

Deliverables include: banners, flyers, posters, programme, sponsorship book, VIP lanyards and website.

Photography by Matt Nutschel and Milly Hewitt
Show directed by Arabella Bowes and Tamika Hewitt