saul studio

Leeds RAG Fashion Show is the most anticipated event on the Raising and Giving Society calendar. To commemorate its 10th year, the studio was invited to produce a new identity and direct the design material in a way that embraces the show's anniversary and the decennary theme.

The identity is formed of two logomarks — a primary mark that represents LRFS, and a secondary mark that symbolises the 10th anniversary. A tertiary mark was designed for the launch of the show's title: TIME·LESS. Numerically, the LRFS logomark is designed to be adaptable and its form derives from the infinity symbol, which mirrors the show's perpetual concept.

Deliverables include: banners, business cards, calendar, Geofilter, lanyard, leaflets, moving graphics, posters, programme and ticket designs.

Photography by Lucy R Jones
Show directed by Nicholas F Egunjobi and Jonathan Canizales