Rabbit Hole Coffee
- Apparel
- Identity
In their third year in the hospitality industry, Rabbit Hole Coffee – based in Leeds (UK) – invited the studio to refresh their visual identity.
The branding reflects the team's energetic and unpretentious approach to coffee. Starting with a vibrant colour palette, eccentric typography and playful animations, we commissioned Leeds-based illustrator Jaydon Rowbottom to create an approachable, caffeine-induced character. The identity continuously evolves through new illustrations and colour combinations for collaborations, merchandise and staff uniforms.