Rabbit Hole Coffee
- Apparel
- Identity
In their third year in the hospitality industry, Rabbit Hole Coffee – based in Leeds (UK) – invited the studio to refresh their visual identity.
The branding reflects the team's energetic and unpretentious approach to coffee. Starting with a vibrant colour palette, eccentric typography and playful animations, we commissioned Leeds-based illustrator Jaydon Rowbottom to create an approachable, caffeine-induced character. The identity continuously evolves through new illustrations and colour combinations for collaborations, merchandise and staff uniforms.
![saul studio — Rabbit Hole Coffee](https://res.cloudinary.com/saulstudio/image/fetch/f_auto,q_75,w_2400/https://saulstudio.co.uk/uploads/rhc-11.jpg)
![saul studio — Rabbit Hole Coffee](https://res.cloudinary.com/saulstudio/image/fetch/f_auto,q_75,w_2400/https://saulstudio.co.uk/uploads/rhc-10.jpg)
![saul studio — Rabbit Hole Coffee](https://res.cloudinary.com/saulstudio/image/fetch/f_auto,q_75,w_2400/https://saulstudio.co.uk/uploads/rhc-4.jpg)
![saul studio — Rabbit Hole Coffee](https://res.cloudinary.com/saulstudio/image/fetch/f_auto,q_75,w_2400/https://saulstudio.co.uk/uploads/rhc-7.jpg)
![saul studio — Rabbit Hole Coffee](https://res.cloudinary.com/saulstudio/image/fetch/f_auto,q_75,w_2400/https://saulstudio.co.uk/uploads/rhc-5.jpg)
![saul studio — Rabbit Hole Coffee](https://res.cloudinary.com/saulstudio/image/fetch/f_auto,q_75,w_2400/https://saulstudio.co.uk/uploads/rhc-13_200923_165214.jpg)
![saul studio — Rabbit Hole Coffee](https://res.cloudinary.com/saulstudio/image/fetch/f_auto,q_75,w_2400/https://saulstudio.co.uk/uploads/rhc-15.jpg)
![saul studio — Rabbit Hole Coffee](https://res.cloudinary.com/saulstudio/image/fetch/f_auto,q_75,w_2400/https://saulstudio.co.uk/uploads/rhc-14.jpg)
![saul studio — Rabbit Hole Coffee](https://res.cloudinary.com/saulstudio/image/fetch/f_auto,q_75,w_2400/https://saulstudio.co.uk/uploads/rhc-6.jpg)